Black Friday, Cyber Monday & E-Commerce Trends
The much-anticipated Black Friday and Cyber Monday has came and went this season. ‘Tis the day for deals and slow internet…According to Adobe Analytics data, Thanksgiving, Black Friday weekend, and Cyber Monday grossed over a total of $29 BILLION. That’s billion, with a B. $2.9 B was spent from smartphones. That means people were ordering from the comfort of their phones instead of laptops or desktops.
By 9 A.M. on Cyber Monday, $473 million had already been spent online. Big box stores like Best Buy, Target, & Dicks took the cake for this holiday season. Retailers are investing in “e-commerce enhancements” to accommodate customers. These include ordering online, and picking up in store, and direct deliveries from warehouses. Online sales are unstoppable, and although brick and mortar stores saw less foot traffic this year, they still play a vital role in the way we shop. By 2021, e-commerce sales are projected to be around $4.5 TRILLION (Statista, 2019). With the rise of purchasing from smartphones, mobile payments are now easier than ever, including options like Apple Pay with the flash of an iPhone or watch. E-commerce is a revolution in the making and will not be slowing down anytime soon. Velocitii is prepared to roll with the punches and adapt to the e-commerce trends. To see all our solutions, check out our website here http://velocitii.com/ For the full article from Adobe Analytics, click here